Elda Choucair

Teaches Marketing

Learn marketing from one of the Arab world’s most respected leaders, with decades of experience shaping iconic brands and industry-defining strategies.

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Maharat
Class
Business
Elda Choucair Teaches Marketing

Class Trailer

Class Chapters

11 Chapters | 0h 58m

2:11 Watch Intro for Free

1. The Talent
Free

Elda welcomes you to the class and explains why marketing matters more than ever in a world overflowing with content. She sets the foundation for what you’ll learn to take your marketing skills to the next level.

4:46 Join To Watch

2. The Biggest Lies You’ve Been Told About Marketing

Elda exposes the biggest myths in marketing. Understand why these beliefs are dangerous, and why real marketing is built on insight, consistency, and human connection.

4:26 Join To Watch

3. How Psychology Drives Decision Making I

Discover how people actually make decisions, and how choice is driven by subconscious patterns rather than logic. Elda explains how marketers can ethically use this knowledge to guide perception and influence preference.

5:55 Join To Watch

4. How Psychology Drives Decision Making II

Unpack the psychological triggers that shape choice, including scarcity, framing and social proof.

3:11 Join To Watch

5. Defining Your Audience

Elda shows why any successful marketing plan starts with knowing exactly who you’re speaking to. Discover how demographic and psychographic data help you reach the right people with the right message.

8:31 Join To Watch

6. Understanding Your Audience: Behaviors, Barriers, Goals

Dive deeper into your audience with Elda by examining their behaviors, the barriers that hold them back, and the goals that drive them.

6:33 Join To Watch

7. Designing A Feeling

Learn how to craft a feeling around your brand by building an emotion and creating cues that support it. Emotional anchors and consistency make your brand easier to remember and easier to love.

9:45 Join To Watch

8. Marketing as a Science: Data

Data, when used correctly, is your source of truth. Look beyond vanity metrics and source clean, meaningful data that leads you to better decision-making, stronger insights, and effective marketing strategies.

5:36 Join To Watch

9. Stand Out I

We're all competing for people's attention. Learn how to leverage creativity and make your brand unforgettable.

2:05 Join To Watch

10. Stand Out II: Case Study

Dive into one of the region's most successful campaigns with Elda. Discover the reason behind its success and how to leverage similar tools and strategies in your own work.

5:17 Join To Watch

11. The Critical Role of Experimentation

Elda breaks down why testing, measuring, and iterating are at the foundation of strong marketing. She shows how A/B tests and listening to your audience can be a massive source of knowledge.

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